Price Increase Calculator
How many clients can you lose and still make more money? Enter your current rate, proposed rate, and client count to find your break-even churn rate instantly.
Key insight
You can lose 1 clients and still make the same money
Break-even churn rate: 20.0% · Current revenue: $24,000/mo · Proposed: $3,750 (+25%)
Your pricing
What % of clients do you expect to leave after the increase?
What it costs to land one new client (ads, time, referral fee, etc.)
raise now
Even at your estimated 15% churn, you net $1,500/month more. You can absorb up to 20% churn before breaking even.
Revenue Change
+$1,500/mo
Annual Impact
+$18,000
Break-even Churn
20.0%
1 clients
Months to Recoup
0.1
if churn occurs
Increase scenarios (at 15% estimated churn)
Best times to raise your prices
- 1.At contract renewal — existing terms expire naturally, no awkward conversation
- 2.January 1 — clients budget annually; a new-year increase is expected and respected
- 3.After delivering a major win — your value is freshest in their mind
- 4.When you are turning away work — demand > supply justifies a higher rate
- 5.With 30–60 days notice — gives clients time to plan without feeling blindsided
Estimates assume all clients pay the same rate. Actual churn varies by client relationship and market conditions. Use alongside qualitative signals like referral volume and utilization rate.
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