Paid Ads ROI Calculator
Is running Google or Meta ads worth it for your freelance business? Enter your budget, CPC, close rate, and project value to see funnel metrics, LTV:CAC ratio, break-even, and a verdict.
Ad Campaign Inputs
Total you plan to spend on Google/Meta ads per month
Typical revenue per client project or engagement
Estimated CPC for your niche — $2–8 for most freelance services
% of ad clicks that submit a lead form or contact you
% of ad leads you convert into paying clients
How many projects does an average client hire you for over time
Strong ROI
Excellent ROI. Every $1 in ad spend returns 9.0x in revenue. Your LTV:CAC ratio of 22.5 is well above the 3:1 benchmark — scale this up.
Monthly funnel
125
Clicks
10.0
Leads
1.50
New clients
$50.00
Cost per lead
$333
Cost per client (CPA)
$4,500
Revenue / month
$7,500
Client LTV
22.5x
LTV:CAC ratio
benchmark ≥ 3x
800%
Gross ROI
0.1 mo
CPA payback period
Break-even analysis
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